1 day soon, kids won’t even know what a video store is. All videos and movies will undoubtedly be downloaded, making a visit to the video store an anachronism. Don’t laugh. The next time you ask a youngster to roll down the windows, and they ask why people say that, you’ll understand what I mean. They’ll soon think exactly the same way about planning to rent a movie.
The advantages for the customer are huge, especially in this day and age of high gas prices and terrible traffic. Who wants to drive anywhere to go obtain video content when it may simply be downloaded? A mouse click is so much more convenient. As more individuals view their computer as the biggest market of their entertainment system, the occasions of the video store are numbered. With the release of Microsoft’s Vista operating system, that has tremendous integrated video and entertainment capabilities, the customer took another giant step toward adopting their computer as the biggest market of their entertainment universe.
As millions of people purchased iPODs and to an inferior extent Microsoft Zunes for mobile video viewing, they have become accustom to presenting their content downloaded, in place of actually waiting for it to be delivered or driving to have it themselves. The 5th generation of the iPOD and the release of the Zune within the last quarter of 2006 have proved incredibly successful download instagram image. The release of the video-capable iPOD helped apple sell 14 million units in the 4th quarter of 2005 alone. The Zune has experienced somewhat slower sales, despite a bigger, brighter full-color screen and WiFi networking capability, two features that will have helped Microsoft close the gap with Apple.
Lots of the reasons why the Zune has failed to sell on a par with the iPOD are due to Microsoft’s marketing strategy for the player. For example, even though the Zune is available in many colors, Microsoft has failed to adequately communicate this fact to the buying public. An additional basis for the Zune’s slow sales has related to Microsoft’s propensity to describe the Zune with marketingspeak, in place of clearly explaining to consumers why they desire one. Here’s Microsoft speaking about the Zune: “It’s actually not really a device. It’s an entrant into the brand new connected entertainment market for creating new shared and social experiences based around content” Huh???
In May of 2007, Microsoft tried to reverse their previous failure to fully capture the imagination of consumers with the introduction of the Halo 3 edition of the Zune. This special edition is laden up with special Halo audio and video content, including Halo soundtracks, theatrical trailers, and a unique episode of Red vs Blue only readily available for the Zune. It’s also emblazoned with Halo 3 graphics. At press time, the Halo 3 edition of the Zune is just offered by Game Stop.
There are fewer technical explanations why the Zune has failed to topple the iPOD in the portable video player marketplace. Possibly the main you’ve got related to their inexplicable decision to exclude a scroll wheel form the Zune’s feature set. While it has a get a grip on that looks for all your world like a scroll wheel, it’s actually a 4-way cursor button, like on a TV remote control. A 4-way cursor is not exactly how many consumers want to regulate their portable video players, so they have voted with their dollars and only the iPOD. However, the Zune can be a fantastic player, and the quality is perfect for a tiny portable. For those consumers who have bought their units with that at heart, they have the ability to download and enjoy all sorts of videos, TV shows and movies on a very nice, portable platform.
The iPOD enables the use of Apple’s AAC codec, MP3, Apple Lossless, AIF, or WAV formats for audio downloads. Video content is supported in H.264, which is also known as MPEG-4 part 10. This is a standard for good quality, compressed video. The Zune uses, one guess here, Microsoft’s WMA and WMV formats for audio and video respectively. The Zune also supports H.264 for video and MP3 or AAC for audio. Both players enables JPEG picture formats. There are many file format converters readily available for use with both players allow video in other formats and resolutions to be converted and optimized for storage and use with the portable players.