Is Outsourcing SEO Offshore a Good Business Decision?

Outsourcing SEO offshore is now increasingly popular as a practical choice for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. That is no surprise considering the fact both countries have abundant supply of skilled laborers in the field of information technology.

Naturally, projects agreed to western SEO companies have significantly declined crippling their operations. Western SEO companies walk out business while the contrary happens in the east. Unfortunately, some western SEO companies responded by maligning the grade of SEO services supplied by offshore companies. To some degree, their sentiments are understandable but if you spend a detailed attention with their logic, you will realize exactly how self-serving it is ทำ seo.

Offshore SEO Service Equals Poor in Quality

This is actually the first attack you will commonly hear from western SEO companies. Somehow this is true, in the same manner that it is also true in the west. What I’m trying to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mainly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They’re not only housewives with minimal SEO training but they are highly skilled professionals with in-depth knowledge of SEO that’s been acquired from intensive trainings.

In the Philippines, SEO professionals need to stay along with their games. Each goes through plenty of trainings, seminars and workshops to have an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is crucial if they would like to keep their job. Why? Because competition is fierce. There are certainly a large amount of skilled SEOs but there exists a few position to fill. In essence, once you assist SEO businesses in India and the Philippines, you work with the bests.

Language Barrier

Among the biggest challenges that SEO companies in the Philippines and India face is language. As most of these clients are coming from the US, UK, Canada and Australia, they need to use English in their SEO campaign. Since English is not their first language, you would expect problems using their grammar. Fortunately, this is false for many offshore companies. A substantial amount of SEO organizations in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their very own content to SEO companies to make certain correctness in grammar.

And to assume why these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English is not their first language, is an excessive amount of an assumption. You don’t need to be an English speaker to realize that businesses operate for the same reason – to produce profit. Proper realignment of your SEO strategies to accomplish your client’s goals and objectives don’t depend on your comprehension of the English language.

Exploitation

The main selling proposition of SEO outsourcing companies offshore is cost-cutting. That is made possible because offshore companies generally operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or can it be really meager?

To compare two professionals from two countries based on the salary without taking into account their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited because they receive just a fraction of the salary paid to an American SEO, is moronic. The cost of residing in India is significantly cheaper set alongside the US, which means even though their salary is smaller, their purchasing power compensates for the difference.

Conclusion

Clearly, there are a large amount of misconceptions about offshore SEO companies. Problems have now been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of the manner in which you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not a bad decision, in reality, it provides plenty of benefits to your company.

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