I am of the opinion that despite the advent of the Internet facilities, the amount of people who go to brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, “Buying something in-store is just a very special feeling. In reality, the less I pay for something, the more it’s worth to me.”
First, shopping in-store has several functions. One of these simple is the economic function, such as for example purchasing a product. Shopping may also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs may also be met by this activity, such as the need for contact with information, or even to fresh stimuli. Even though, the Internet afford them the ability to conduct activities such as for example working and shopping without travelling to activity places, the thought of e-shopping has been limited to a specific sounding goods and people. It’s influenced people at certain time for you to think whether to buy online, or to buy in-store.
Second, product characteristics affect e-shopping. The kinds of products that are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and junk food such as for example pizza. However, people prefer to buy such items as clothes, furniture, and cosmetics in-store. Of the internet grocery shoppers, most wouldn’t buy meat, dairy produce, or other perishables online.
Third, e-shopping rates relatively low in comparison with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and simple returning merchandise. People who go for e-shopping take action just for saving time and having flexibility in shopping hours. Moreover, shopping on the internet deprives us of the ability to try these products in order to see if their quality meets our standards. Shopping in stores gives us the ability to try these products at our personal pace, as well as request clarifications and details that only face-to-face interaction provides.
Fourth, people still see some value in likely to the store. Numerous about likely to a shop to shop is that individuals get the opportunity to go out and be with people. Another thing, when we go to the store, we could buy what we wish and we could know very well what the store has. My List for Santa In comparison, we will never know when stores may have something on-line, and they don’t obtain it for us immediately. It is rather a waste to hold back for an item we wish than to go to the store and pick it up right away. Further, e-shopping is especially done by people in professional occupations and with high incomes.
Fifth, it is all about trust. Some people simply do not trust the idea of adding their bank card information online. Shopping on the net means we should pay for our purchases via a credit card, a PayPal account or an E-Check. Not everybody is comfortable paying this way and due to that they will continue to shop in stores when they can shop online.