Marketing — Is usually the Brand Positioning Strategy Financially rewarding?

There’s an on line office supply site that I shop at occasionally and that really understands the worth of providing exceptional customer service as their brand positioning strategy.

Actually, I experienced a clerk stick with me on the device forever when I decided to buy a few computers worth thousands of dollars pozycjonowanie białystok. And yet the same sense worth addressing and urgency about my needs was evident when I tried to figure out a $10 inkjet purchase.

Conversely, I chose to try a new online office products supplier that specializes in selling 2-for-1 inkjet cartridges online as their brand positioning strategy and had sent me an offline direct mail piece promoting their website. The ordering process went just fine, nevertheless when the merchandise didn’t arrive promptly as promised and I ran out of ink in my own printer, I was not a happy new customer.

When I tried to call them at their 1-800 number and got an answering service that only took orders and could not help me with something problem. Then, I returned on the website and found that they provided a UPS tracking link, which I thought was cool. The problem was that it didn’t work. pozycjonowanie stron białystok

Next, I chose to email them and found that they’d a pretty nice support ticket system to send an notice about my problem. After explaining my problem and typing in my own invoice number for the bank card that they’d already charged, I pressed the send button. It took them more than one full working day and into the following to answer my support ticket!

If they finally responded, here is the message that I got:

“Thank you for the recent order. Please be advised that because of unforeseen technical difficulties in our bodies your order was misplaced. We’re in the process of correcting this and shipping out all orders. Please keep in mind orders shipped today will still require a duration of 7-10 business days for arrival.”

My response was to cancel my order and request that the charge to my bank card be refunded. I lost confidence within their customer service promise as a brandname positioning strategy and I was not happy making use of their response pozycjonowanie stron internetowych białystok. I realize that this is not just a major purchase, but it had been vital that you me. And, well I was the customer and while the customer is not always right, they are always the customer.

When you can input on that golden nugget of business excellence you increases your brand positioning strategy profitability potential.

So let’s review. I’d an excellent company that I possibly could trust. Some smart marketing by a competitor got me to offer them a chance. Nevertheless when I did, their customer service was very weak and their lack of customer centric focus lost them my business (and my referrals) never to return. I returned to the organization that had delivered the perfect customer experience as their brand positioning strategy and never looked back again.

Leave a Reply