Let’s face it, McDonald’s won the battle for breakfast quite a while ago. For McDonald’s, breakfast is just a big section of where they make their money: 25% of their sales originate from breakfast. However, what seemed to be a done deal is starting to appear anything like that now. Over at Taco Bell, a brand new breakfast menu featuring a Waffle Taco has been widely covered by the media and is ending up in positive reviews. Clearly this battle is not over. It may be time for the McDonald’s product managers to start to produce changes with their breakfast product development definition. The item managers at McDonald’s need to get creative…
What’s Going Wrong At McDonald’s
At this time with time, the McDonald’s product managers are working with not one, but three different challenges with their former dominance of the breakfast meal. The very first issue that’s confronting them is they’ve started to lose relevance among younger consumers mcdvoice.com survey official site. These buyers no more think “McDonald’s” when they want to obtain a breakfast. Next, the full time that it takes to really get your breakfast at McDonald’s has gone up lately. The workers at McDonald’s are struggling to try to fill orders since the McDonald’s menu has grown increasingly more complicated. Finally, the McDonald’s standard of service has started to slip. Restaurants aren’t being kept up and restrooms aren’t clean. These issues have to be solved or it’s going to start to appear bad to have McDonald’s in your product manager resume.
Clearly, McDonald’s includes a problem on their hands. At the same time that the McDonald’s product managers are working with all of these issues, their competition is reentering the breakfast market. Their #1 threat seems to be via Taco Bell – they’ve just introduced their Waffle Taco. White Castle has launched a Belgian Waffle sandwich, and Burger King has launched a value menu with items priced at US$1. Meanwhile, don’t forget Starbucks with their La Soulange pastries and Dunkin’Doughnuts who anticipate opening 400 stores outside of their traditional area of operation.
What used to be a market the McDonald’s dominated has once again converted into a battlefield. One of many conditions that the McDonald’s product managers are facing is that McDonald’s doesn’t appear to have any new services to supply for breakfast. This means that the product managers are likely to be struggling to gain any customer attention for his or her breakfast offerings.
What McDonald’s Is Trying To Do To Win The Breakfast War
McDonald’s is just a big company with deep pockets and experienced product managers. They’re not likely to take this threat with their breakfast market lying down. They are likely to find yourself having to complete multiple things in order to be able to successfully beat back the competition.
The very first items that McDonald’s is planning on doing in order to get back breakfast is always to start a marketing push. Because they do not have any new breakfast foods to fairly share, instead the marketing push will soon be predicated on speaking about their fresh cooked breakfast menu. They want to tell people they cook their breakfasts, unlike some of their competitors.
Next, McDonald’s is also going to complete a marketing push in order to promote their lunch menus such as such items as Big Macs and French Fries. The explanation for the reason being these core products make-up 40% of McDonald’s sales.
Finally, in order to solve the restaurant problems they have been facing, McDonald’s is planning on making two changes. The first is they are likely to perform a better job of optimizing their staffing in order to ensure that they have enough people working at the best times. Finally, they are along the way of installing new prep tables that’ll allow workers to more proficiently add new toppings when customers customize their orders.
What All Of This Means For You
The fast food business is just a tough business to be in. McDonald’s has been there for quite a while and has done very well. They used to own the breakfast meal though their size and innovation. However, their competitors have started to realize how valuable breakfast could be and are beginning to challenge McDonald’s breakfast empire. Appears like it’s time to update the McDonald’s product manager job description.
The McDonald’s product managers are preparing to fight your competitors in many different ways. Their first effort was to start to supply free coffee with their breakfast meals. However that has been not enough. Their next effort was to make use of marketing to emphasize that their breakfast meals are freshly cooked. McDonald’s will also be optimizing their staffing and introducing new prep tables to speed the creation of meals.
The main factor here’s that McDonald’s realizes they have a problem on their hands when it comes to breakfast. The item managers look like going for a fairly standard way of dealing with this specific new threat. However, there is a possibility that what they should really be doing is now more innovative with the types of food they offer. Only time will tell if the McDonald’s product managers are taking the best way of dealing with this specific competitive threat.