There’s been much talk over time on how best to revitalise the older part of the Pialba business district. I know believe there is one fundamental problem that requires addressing. We have to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where the CBD is. It can also be hard for businesses to brand themselves on a situation, intrastate or international level if they write there address down as Pialba, which means nothing beyond your region. The region has spent an incredible number of dollars branding the city as a destination, but there is no actual part of the city called Hervey Bay, we only officially have the Bay of Hervey Bay.
In the new age of technology it is extremely important to get a clear brand out on the market place, because consumers are now doing most of the research via internet with search engines such as Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to look for a suburb such as Pialba; they recognise the brand name of Hervey Bay, just like they would type in Maryborough or Brisbane.
The matter goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for the different suburbs in around the area, but there is no suburb of Hervey Bay. CBD Gummies Vegan Mixed Berries Many Weather maps don’t recognise our area, look at most of the state and national newspapers; they bypass Hervey Bay within their maps, even though many towns with far smaller populations are shown. Some of the evening news weather maps do the same. Go to numerous search engines for travel, such as Google maps, RACQ, and the located area of the city differs and you don’t get a clear or consistent location of where the CBD is. It doesn’t exist beyond council’s town planning scheme.
As someone who works within the CBD and does lots of commercial business state wide & interstate, it’s a way to obtain constant confusion and very hard to obtain accurate statistics to reflect CBD sales, populations, values etc. It can also be hard to describe to anyone interstate that there’s no CBD suburb and section of Pialba or Uraween covers the CBD.
I believe it will be a fantastic branding exercise for Hervey Bay to really have a clear identity for its City Heart. Also with the new Fraser Coast Regional Council it may promote two CBD centres. This may be best for business to all or any come under a consistent Brand.